"Be YOURSELF Speak YOUR truth
No one and do you better than YOU."
"I don’t follow the wave I make the wave."
LVitto
He is from Durham, NC aka the “Bull City.” He’s an Artist, Supreme Lyricist, MC hybrid, Investor and CEO of a full-service entertainment company called Family Bizness. He considers himself the “Red Word” speaker, as he speaks truth similar to the way the words of Jesus words were highlighted in the Bible.
His grandfather used to sing and play instruments for his church. Yet, the gift of creative art has always been passed down from his father’s side of the family. Lvittos' passion for music was conceived at age 10 when he first saw the “Victory” music video by Biggie Smalls. It was his first music video that he’s ever seen with such a cinematic visual, not to mention, in his opinion Biggie delivered a captivating performance lyrically. The entire roll-out compelled him to make music.
Now, as a Creative Mind or Artist we pull our inspirations from different experiences in life, thoughts and reflections. So, our creativity can come from pretty much anywhere; from artwork with artistic influences from Jean-Michel Basquiat, Pablo Picasso, and then of course inspiration from family, the weather, the news, energy from other people and then naturally from: life. In his opinion, "life is the most influential component" that ignites his drive, passion, and creativity!
BUT THERE IS SO MUCH MORE
It’s safe to say that the 90s music era became his BIGGEST inspiration highlighting some the most lyrically diverse and entertaining Artists’ in the music game such as: Michael Jackson, Jay-Z, 50 Cent, Eminem, Fabolous, and Lloyd Banks. Jay-Z, Nas, Tupac, Common, Q-Tip, Busta Rhymes, Bone Thugs N Harmony, and many others...
(#MemoriesShared)
One time, he saved his money and purchased a handheld tape recorder which he took everywhere. He and his best friend use to record in the bathroom treating it as their “studio.” Yet, over time, his skills advanced and he began battling in his neighborhood well on into his high school years.
His nickname was “Los”, that’s short for his name,
Carlos. But, that name quickly changed to “Los Vegas” because he was the
youngest kid in cyphers with young adults and he still managed to steal the spotlight each time! Of
course, with increased popularity and his advanced delivery and wordplay, the older
guys in the neighborhood never wanted to invite him go to their studio.
He shares: “I can still remember hearing them playing their music down the street and me saying to myself, “I’m way better than them. Fast forward to now, I’ve recorded two critically acclaimed projects, have music streaming online and the radio. I also have a well-established company that provides management and opportunities for rising artists both locally and beyond!”
Name of His Current Album Entitled:
SOON
The inspiration for this album started with these reflections: “In
life, people work hard to achieve the ultimate goal of success; however, some
are never 100% confident that they will succeed. In 2019, I believed that the
work I have put in throughout the years was starting to be recognized and
respected, and the music I was creating at the time was reinventing...” So, he collaborated
with a few NC greats and made classics with them all. The sound of the music amplified
success and it felt like a victory lap so he called it “SOON.”
He's participated in several performance that his company has thrown. But, his most memorable show was his companys’ first event at Pinhook in downtown Durham, NC. A concert series called “The Pinnacle” was created to showcase Durham’s top Artists of multiple genres. The highlight of the event: They packed the venue on a Thursday night for their FIRST EVENT!
FUTURE OF THE MUSIC
In accomplishing his music goals he holds a “Phenomenal roster of Artists within Family Bizness: Mally Evana, Ethan Taylor, Blessed Wins and Kronoz Time. But with his most recent album he collaborated with Artists such as: Swife, Shame, Jooselor, Chyna Vonne, Fess, 3am, Quentin Rashad, Tiyane Clarke and that’s just to name a few.
As most are aware with any levels of success there will be certain challenges as LVITTO reflects with sincerity:
"I’m a genuine straightforward person; however, in this industry, not everyone is in it for your best interest. I had to recognize that fact and learn to navigate around the vultures of the industry."
The music that he’s creating now speaks to his current position mentally, spiritually, and as an Intelligent Black Man in America. He goes on to share that “the music he is currently working on is some of the best he has ever created. The LIGHTS, CAMERAS, and some incredible visuals will be coming out very soon! Also, he plans on reaching out to the youth so that they can grow with music. He hopes to guide them in a direction of entrepreneurship and ownership!
@LVitto919
@fambizzy919
LVitto on every music streaming service
